The Website Audit Service
Strategic Analysis for Your Online Business
The website audit service was created to give businesses and organizations the in-depth insight and information to guide a successful Web strategy, without the expense of a full-scale redesign. If your organization already has an in-house Web team—or if your site is a “do it yourself” effort—the information from an audit report can give you an important edge.
Covering both the areas where a website excels and the ways it can be improved, a completed audit report will offer detailed analysis of your site’s performance based on key success factors:
- Basic Security: Are you taking fundamental security precautions to protect yourself and your visitors?
- Marketing and Branding: How well does your site rank in search engines like Google? Does your online presence create a lasting, positive brand impression on visitors? Is your organization’s mission stated in a confident and memorable way that will resonate with your chosen audience?
- Credibility: User research and surveys have revealed that a website’s credibility is crucial to retaining visitors, and converting those visitors into customers. Does your site feature the proven credibility-enhancers that can inspire confidence in your organization?
- Usability: How user-friendly is your website? Will your visitors find what they’re looking for easily, or give up and turn to your competitors?
- Content: Targeted content is a key component of successful online marketing. Does your site’s content speak to the needs of your customers or constituents? Is the copy (text) compelling and readable? Is multimedia content offered in a way that will reach the most viewers, for the biggest impact?
- Accessibility for the Disabled: Much like a building that uses wheelchair ramps and Braille, a website can be made accessible through careful planning and implementation. How well does your site comply with the Web accessibility laws of your country or region?
- and more…
Unlike similar services offered by some other companies, Zenscope’s website audit is not automated or performed by machines. Your site will be carefully examined by Zenscope’s owner, Adam Messinger, and you’ll receive a customized report of the results. Your report will contain clear, actionable advice on how your online presence can be improved both immediately and in the long term.
Who is This For?
The website audit service is ideal for small and mid-size organizations that want to maximize the effectiveness of their site. If your website is very large, or if your organization operates a high-volume e-commerce site, please contact Adam to receive a free customized quote.
How Much Does it Cost?
The price of a website audit is $600 USD. There is a $50 discount for clients who grant permission to re-publish the finished audit report online as an example.
How Do I Get Started?
The first step toward improving your website is a free consultation to determine your needs and goals. Get in touch using this online contact form, and Adam will respond as soon as possible.